Posts Tagged ‘ Smartphones ’


Microsoft created a virtual assistant, made Windows free on small devices, and brought back the Start button – but it’s still playing catch-up

This has been a big week for Microsoft, with a flood of new announcements and changes of direction. Along with its Build conference, new CEO Satya Nadella has made a number of moves designed to reverse the public perception that the company is an aging also ran in the technology races.

The changes include
Rolling out its new Cortana digital voice assistant
Announcing that Windows would be free to manufacturers of devices with small screens
Coming out with “universal” Windows technology that helps developers build apps that run on multiple versions of Microsoft’s operating system
Reviving the popular “Start” menu for Windows 8.1

Though some of those moves are more important than others, they’re all good things. Unfortunately, I don’t think they’ll be enough to solve Microsoft’s problem of being seen as your father’s technology vendor. Here’s why:

Consumers vs. IT
As noted above, Microsoft’s issues right now revolve around how the company is perceived by consumers, and it’s unlikely that these initiatives will be enough to change those perceptions. While all useful, none of them are truly new. Instead, they’re playing catch-up to existing products and services from Microsoft’s competitors, perhaps with incremental improvements, or acknowledgements that previous Microsoft strategies simply weren’t working out.

Technology professionals will welcome these changes, but the IT community isn’t where Microsoft’s problems lie. In my experience,, enterprise IT generally likes and trusts the company. Microsoft’s challenges lie in convincing fickle consumers that it’s as cool and innovative as Apple and Google. I can’t imagine these moves being exciting enough to do that.

Better, but not better enough
While initial reports suggest that Cortana is a credible or even superior alternative to Apple’s Siri and Google Now, the fact remains that other companies pioneered the voice assistant idea. Cortana would have to be light-years better than its already-in-place rivals to truly give Microsoft a significant advantage.

Similarly, making Windows free for mobile devices may help spark more device makers to adopt the platform, but it’s not like it will make an immediate difference to consumers. Besides, Android is already free to license. Once again, Microsoft is playing catch up.

Universal Windows app development may pay off with more app choices in the long run, but it’s a pretty geeky concept for most end users. Finally, bringing back the Start menu will ease the transition to Windows 8 for some holdouts, but let’s face it, the cool kids aren’t really interested in desktop Windows at this point.

Put it all together and you’ve got a collection of tweaks and that could change the substance of what Microsoft does, but won’t dent the way most people think of the company.

More, please!
Still, there’s a big ray of hope here. The fact that Microsoft was willing and able to make these changes could signal that more are on the way. If Microsoft can keep shaking things up and continue to show that things really are different now, eventually people will begin to notice and perhaps change their minds about the company. And then it truly won’t be your father’s Microsoft any more.


 

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Why I abandoned Windows Phone 8

Written by admin
January 7th, 2013

I recently acquired a Nokia Lumia 920 to experiment with Windows Phone 8. But a few weeks in, I’m already back to my Android-based device.

A few months ago, I forced myself to switch to Windows 8 on my desktop system (and laptop) and ended up liking the operating system very much. Once I got used to the quirks and garish look of the new Start screen and learned many of the shortcuts built into Windows 8, I found myself enjoying the operating system and was more than pleased by its myriad of enhancements and performance improvements.

I initially made the switch to Windows 8 because I wanted to fully immerse myself into the OS before formulating any strong opinions. Considering how much I ended up liking Windows 8 on my desktop, I thought I would conduct a similar experiment with my smartphone. For the last few years, I have been deeply entrenched in the Android ecosystem and have experience with a multitude of devices. I enjoy installing custom ROMs on the devices and have experimented with countless apps and utilities. At this point my smartphone is an integral part of my day-to-day computing, and I’ve grown fond of a handful of apps and the convenience of always having my inboxes and access to the web in my pocket.
I picked up a [Windows Phone 8-based Nokia Lumia 920 and was initially impressed. The hardware itself is excellent. The Lumia 920’s camera is top notch. The device is obviously well-built. The screen looks great, and navigating through Windows Phone 8 was smooth as silk. At first, my Android-based device (currently a Samsung Galaxy Note II) remained my daily driver. I kept the Lumia 920 handy until I felt I was comfortable using its email client, browsing the web. But eventually I customized the Start screen to my liking and got a good feel for what Microsoft and Nokia were trying to accomplish with the phone. I installed only a couple of apps and got comfortable with them too.

After a couple of weeks and a good initial impression, I decided to dive in head-first and make the Lumia 920 my daily device. At first, I was happy with the decision. I dug the Live Tiles and the Lumia 920 never lost its luster; it’s a great phone.

But as I started to install more and more apps and dig deeper into the Windows Phone App Store, I was regularly disappointed. There seemed to be three kinds of apps available for Windows Phone 8:

Apps specifically designed for the OS that showed signs of greatness
Quick-and-dirty ports of apps obviously designed for other platforms
Kludges that were nothing more than wrappers for mobile websites

The apps designed with Windows Phone 8 in mind were mostly great. I especially liked the IMDB app, which blows away its counterparts on other mobile platforms. The Facebook app was also very fast and responsive, but it wastes a TON of screen real estate with larger-than-necessary fonts in the navigation menu and wasted white space in the feed. There were times when I could only see a single post in my news feed because of all the wasted screen real estate. I’m not sure what the app developers were thinking with that one.

Then there were the obvious ports that just didn’t look right on Windows Phone 8. One in particular, Words with Friends, comes to mind. I know it’s an older title and games aren’t a necessity, but I enjoy playing Words with Friends; it’s a nice break in the day. Anyway, fonts (like the one used to display the score) were nearly illegible and the game is just plain broken. As of a couple of weeks ago, you couldn’t use words with the letter “Z” and the main screen wouldn’t update when it was your turn. You’d think with the amount of complaints logged in the app store someone at Microsoft would fix the game, but no such luck.

And then there’s apps like YouTube, which seem to be little more than wrappers for the YouTube mobile site. Minimal effort was put into optimizing the app for Windows Phone 8, and it shows.

As you probably guessed by now, my little experience was a failure. I’m back to my Android device and don’t plan to give Windows Phone 8 another try for a few months. If Microsoft wants people to give Windows Phone 8 serious consideration, they’ve got to get serious about offering quality apps for the platform. It’s not just about the number of available apps, it’s about the quality, and at this point in time Windows Phone 8 trails in both departments.


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