AD0-E308 Adobe Campaign Classic Developer Exam

Certification Benefits
Certification demonstrates to the marketplace that you’re able to perform a job role using Adobe’s leading solutions. Get recognized for your expertise with Adobe products and differentiate yourself from the crowd.

Target Audience
The typical candidate is able to deliver customized Campaign implementations that meet business requirements and customer needs. They are capable of articulating and conveying technical concepts to a mixed (technical and business) audience. The candidate will have a basic knowledge of web service and project management

Certification requirement

Requirement (Complete 1)
AD0-E308 Adobe Campaign Classic Developer
AD0-E312 Adobe Campaign Classic Developer

Renewal requirement
AD0-E308 Adobe Campaign Classic Developer
AD0-E312 Adobe Campaign Classic Developer

Download exam guide
AD0-E308 Adobe Campaign Classic Developer (English | Japanese)
AD0-E312 Adobe Campaign Classic Developer (English)

You will be directed to the Adobe credential management system, where you will be prompted to log in with an Adobe ID or create a new one. Once logged in, you can access your profile and exam history.

Recommended training

You are not required to complete training before taking the exam; however, training can significantly increase your knowledge and skills. It is important to note that training alone will not provide you with the knowledge and skills required to pass an exam. Successful, on-the-job-experience is critical to providing you the knowledge needed to pass the exam.

Recommended training and sample questions are available in the exam guide. For partners, training options are available in the Partner learner journeys via the Adobe Solution Partner Program portal.

Need more training? Browse our course catalog

For more questions in regard to certification offering , visit or FAQ

QUESTION 1
A campaign target population is cut at 100 random records to receive a limited offer. When the Campaign
developer goes to approve the targeting for the offer, only 90 records are available. Ten records have been
removed by a required topology rule Less than 18 Years Old.
A Campaign developer must make sure exactly 100 records are selected and sent an offer while ensuring compliance.
How should the Campaign developer perform this task?

A. Change the execution order of the Less than 18 Years Old typology rule to execute later
B. Select 110 random records to account for the drop by the typology rule
C. Remove the Less than 18 Years Old rule from the typology defined in the delivery
D. Add a filter to the workflow to select only 18 years of age or older

Correct Answer: C

QUESTION 2
A Campaign developer must configure a campaign hierarchy. Campaign configurations are as follows:
Campaigns are budgeted and planned quarterly (Example: 2017 Q1)
Campaigns are divided into three types: Product Promotional, Communication, Account Maintenance
Campaigns run weekly (Example: Week1, Week2…)
How should the Campaign developer configure the campaign hierarchy?

A. Program Level based on the specific instance of the campaign run (Week1) Campaign Level based on the campaign type (Product Promotion) Plan Level based on the quarter of the year (2017 Q1)

B. Program Level based on the quarter of the year (2017 1) Plan based on campaign type (Product Promotion) Campaign based on weekly run (Week1)
C. Delivery Level based on the quarter of the year (2017 Q1) Plan based on the weekly run on the campaign (Week1) Program based on campaign type (Product Promotion)
D. Plan Level based on the quarter of the year (2017 Q1) Program based on campaign type (Product Promotion) Campaign Level based on the week of the campaign run (Week1)

Correct Answer: C

QUESTION 3
A client wants to use Amazon Redshift to install Adobe Campaign in a hybrid AWS environment to hold all customer data.
Which step must be taken to utilize this type of data?

A. Adobe Campaign does NOT support Redshift.
B. Adobe Campaign tables must be created in the Redshift database.
C. ODBC Native SQL drivers must be installed to access a Redshift database.
D. FDA module must be installed to access a Redshift database.

Correct Answer: B
 

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