Microsoft COO Goes on Competitor-Bashing Spree

For his annual keynote at the Microsoft Wordwide Partner Conference, taking place this week in Los Angeles, Microsoft Chief Operating Officer Kevin Turner wasted little time challenging Microsoft’s many competitors. He flouted the supposed weaknesses of Cisco, IBM, Google, Oracle and others, letting attendees know that Microsoft is gunning for these companies’ business.

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With VMware, he referred to something he called the “VMware tax,” noting that Microsoft’s Hyper-V virtualization software offers the ability to run more virtual machines, after the first six, at no additional cost. “We caught VMware flat-footed because of the economics of the cloud,” he said. “The more VMs you add, the more you save.”

This is not the first year that Turner has bashed competitors. Last year at WPC, Turner mocked Apple for its problems with the then recently released iPhone 4, calling it Apple’s Vista, referring to Microsoft’s own less-than-enthusiastically received operating system.

Apple was not spared Turner ‘s mockery this year either. Comparing Apple’s approach to its operating systems with Microsoft’s, Turned mused that “your guess is as good as mine as to when [Apple will merge] the iOS and MacOS.” Windows 8, in contrast, will be a single OS that will bridge a wide range of different devices, he noted.

Turner also took apparent delight in displaying photos of an unnamed authorized Apple reseller store in Latin America that was selling Apple desktops and Apple laptops running Windows 7. “That should tell you a lot about having a great OS.”

Some of Turner’s jibes were more enthusiastic than coherent. “It is so good to have something to compete with Salesforce.com head-to-head,” Turner trumpeted, referring to Microsoft’s Dynamics CRM Online, which has gone live in direct competition with Salesforce.com’s offerings. “Now, we have this humongous pacifier to stick in the mouth of [Salesforce.com CEO] Marc Benioff.”

Not all of Turner’s talk was bluster. He also took the opportunity to provide a eulogy for Microsoft products that the company hopes its users will upgrade, namely Windows XP, Office 2003 and Internet Explorer 6. “Those products deserve a standing ovation. They have been so good to so many people. But you know what? They are dead. End-of-life is 2014,” Turner said.

These widely used products define what Microsoft is for far too many people, he added. “The reality is that is not what we are at all. You can’t even begin to get someone’s mind around Lync and SharePoint and the cloud until we get these old applications remediated and moved forward,” he said.

Turner also outlined the strategy partners should take to help get their customers onto the Microsoft Azure cloud. Microsoft’s Azure service has already collected 40,000 customers across 41 countries, although this is a small percentage of the customers Microsoft would like to have using this service. He explained that the two vital pieces of software that every organizations should have to get cloud ready is Microsoft System Center and Microsoft Active Directory.

“When they want they want to go to the cloud, these two assets will make that possible,” he said. “If they are not quite ready to go to cloud, it doesn’t matter. We’ll take them when they are ready.”